The one complaint from most small businesses is that they simply can’t compete with big businesses. Widely because large corporations often have big advertising budgets to market and promote their products and services.
Here is an article that I wrote and published over at Ezinearticles.com. The focus of the article is Six Ways Every Small Business Can Receive Free Publicity. Using these tips will surely assist any small business with buzzing up some free publicity.
Six Ways Every Small Business Can Receive Free Publicity
1. Anniversaries
Every Company has an anniversary and almost each one of them can capture local community attention by celebrating their anniversary. Offer customers special promotions during anniversaries - Anniversary Blowouts, Birthday Sales, etc.
2. Announcements
The media loves breakthroughs, product expansions, mergers and acquisitions, new product launches, etc. Reporting news allows a chance to capitalize from free media exposure.
3. Events
Community events are often covered in the news and if significant enough can receive national coverage. Inform the public when you sponsor local events for charity organizations, faith-based groups, and more.
4. Networking
Joining local and national affiliations can help to increase brand awareness and public image perception. Start social networking online using resources like MySpace.com, Facebook.com, and YouTube.com etc.
5. Blogging
Communicating via a website blog is an excellent solution to promote and market product offerings and services.
6. Website
A website can serve as a salesperson 24/7 hours a day and offer a cost effective solution to communicate to increase brand awareness and offerings. Additionally, utilize the website to report news and happenings.
There are many ways to promote a business and receive free publicity. Most often companies miss out on these opportunities because they fail to deliver news. It is important to stay in the headlines and keep reporting news.
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